Creative expertise into AI workflows
The knowledge, workflows, and creative instincts you've built over years are the raw material AI needs to actually work for you. I teach you how to mine it, translate it, and put it to work.
The gold was always already in you.
Mine your expertise
Your processes, your brand instincts, your knowledge of your audience — this is the raw material. We start by drawing it out and making it explicit.
Translate into structure
We turn your knowledge into clear, specific, LLM-optimised instructions. Not fluffy. Not generic. Instructions that tell AI exactly how you think and work.
Amplify at scale
Now AI can work with what makes you, you. Output that sounds like your brand, not like everyone else's. Consistent, repeatable, and genuinely yours.
An assistant for every phase of your creative marketing workflow
You have expertise. You need a content system.
A Claude and Gemini skill that turns your ideas and source material into 5 content pillars, 30 production-ready topics with hooks and CTAs, and a batch schedule — in one session.
✦ What's included
📋 5 content pillars — named and specific to your niche, each with a 2-sentence description and 5 example angles
📝 Topic bank of up to 30 topics — organized by pillar, each pre-loaded with a scroll-stopping hook, a core message, and a CTA
🪝 10 hook formula templates — adapted to your niche and audience, with a one-line psychological rationale for each
📣 8 CTAs — matched to your content goal and platform (save, comment keyword, DM trigger, link in bio)
📅 5-day batch production schedule and content mix ratio table
📁 3 reference files the skill draws from — hook psychology, CTA archetypes, and the full output template
👤 This is for you if...
You have real expertise to share but no content structure — every week feels like starting from scratch
You've tried asking AI for ideas and what came back felt generic, off-brand, or like it could belong to anyone in your niche
You know what you want to teach but you freeze when it's time to write the hook or the CTA
You batch content sometimes but always stall because you run out of planned topics mid-session
Even if you have zero background in content strategy — the skill handles the architecture, you provide the raw material
📁 After purchase, you'll receive a downloadable zip file containing…
The .skill file (for Claude subscribers), the SKILL.md (for the project setup method)
Three reference files
PDF deep dive on how the skill is built
Step-by-step install instructions for Claude (paid), Claude (free), and Gemini are included.
Every enterprise CEO gets this before speaking to an audience. You need a Director's Brief.
A skill that turns any topic into a talking points brief, full guide script, and caption — built for creators who speak naturally on camera, not from a teleprompter.
You have an idea. You sit down to script it. Every speaker needs a brief to help them memorize the flow of the script and key notes to riff naturally. The hook, the key messages, the beats, and where to pause. The Reel Script Writer builds that brief from your topic, your voice, and your specific audience.
✦ What's included
🎯 Talking Points Brief — main hook, golden nugget, 3–5 key messages written as speaking prompts, and on-camera direction specific to your topic
🎬 Full Guide Script — your exact opening line, on-screen text overlay, body flow with beats marked, and a close that loops back to the hook
📱 Caption + Hashtags — hook line, 2–3 body lines, a save CTA, a follow CTA, a 6-tag hashtag block in three tiers, and an audio direction
📁 3 reference files the skill draws from — 10 hook formulas with psychological rationale, 10 reel format structures, and a caption and hashtag strategy guide
Everything lands in a single .md file. your complete brief — open it before you hit record.
👤 This is for you if...
You have a clear topic to film but no structure for how to shape it into a 30–60 second reel that holds attention
You've filmed something and hated how stiff you sounded, because you were reading, not talking
You write content in other formats but video scripting consistently slows you down
You batch your content calendar but scripting is always the step that stalls the session
Even if you've never made a reel before
📁 After purchase, you'll receive a downloadable zip file containing…
The .skill file (for Claude subscribers), the SKILL.md (for the project setup method)
Three reference files
PDF deep dive on how the skill is built
Step-by-step install instructions for Claude (paid), Claude (free), and Gemini are included.
A skill that maps your narrative before you write a single slide — so your carousels earn saves, not just views.
Most carousels are built the same way: open Canva, start writing, repeat the same point six slides in, and wonder why nobody saved it. The problem isn't the effort. It's the sequence. Copy written before the narrative is mapped will underperform every time — because you're writing on a structure you never checked. This skill fixes the sequence.
✦ What's included
🗺️ The Slide Map — a one-line-per-slide narrative blueprint, shown to you for approval before any copy is written
📋 Full slide-by-slide copy for every slide: headline (max 8 words), body copy (max 3 lines), visual direction, and a designer note
📝 A complete caption: feed hook, value-add body, CTA, and a 9–12 tag hashtag block in a 3-tier system
🎯 3 CTA variants matched to your content goal — save-focused, engagement-focused, or conversion-focused
✅ A pre-production checklist to run before you open Canva
📁 5 reference files: slide architecture, visual direction logic, hashtag strategy, a full output template, and a CTA bank with 8 archetypes
When you prompt Claude or ChatGPT openly for carousel copy, you get whatever the model assumes a carousel should look like — and it varies every time. This is a codified system. The same narrative logic, the same slide architecture, the same output format, every session. The consistency is what makes it a system rather than a one-off.
👤 This is for you if...
You post carousels that get likes but no saves — and you're not sure what's actually wrong with them
You spend two or three hours on one carousel and it's buried by Tuesday
You've used AI to write carousel copy and spent more time fixing the output than you would have spent writing from scratch
You're a coach, consultant, or founder who wants a repeatable content system, not a one-off post
Even if you've never used a Claude skill before
📁 After purchase, you'll receive a downloadable zip file containing…
The .skill file (for Claude subscribers), the SKILL.md (for the project setup method)
5 reference files
PDF deep dive on how the skill is built
Step-by-step install instructions for Claude (paid), Claude (free), and Gemini are included.
Enabling AI adoption, through practical frameworks and systems
Honing my craft over 10+ years in marketing agencies, working on clients like Google, Meta, Alibaba, and Oracle, and more recently in-house at UBS.
I spent the last 2 years in the core team building an enterprise AI creative marketing platform — mapping creative studio value chains, designing workflow-specific skills, and building the instruction logic behind production-grade AI systems.
I built this space to share the methodology with you.
Catherine,
Creative Director & Founder of Your Creative Stack